2008-7-10
You can make a great impression and enjoy yourself!
There's no getting away from it - exhibiting is hard work - but you can and should enjoy yourself and the whole exhibiting experience.The show floor is a vibrant and lively stage at most exhibitions. Keeping fresh and upbeat during the show is vital to wowing the many prospects that provide new business.Get into the mood and embrace the atmos...
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2008-7-10
Motivating your exhibition stand staff
Motivating your exhibition stand staff is all about how you brief them before and during the show. By sharing your exhibiting objectives, explaining what you expect from them and training them properly, your exhibition stand staff will have purpose and commitment to what you are trying to achieve. They will take it seriously and experience the benefits and r...
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2008-7-10
Is exhibition stand dress code important?
You bet! How your stand staff dress is a reflection of your company image. It doesnĄ¯t have to be formal business wear but it does have to be presentable.Using a exhibition stand uniform is a popular approach. This can be business suits and ties with each staff member in the same colour of suit, shirt and shoes or it can be less formal using logo a...
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2008-7-10
How to choose the right type of exhibition display for your ...
When you choose your exhibition stand space you probably have an idea of the type of stand you want to place within the floor space. Quite often the choice is based on what you know you can get hold of rather than what best utilises the space, shows the product to its best or fulfils your overall exhibiting objectives. Think about the following wh...
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2008-7-10
How to choose the right exhibition stand space
Choosing your exhibition stand space takes more than a cursory look at the floor plan. Availability of good exhibition stand space depends on how early you book. You need to decide what type of space best suits your exhibition objectives and how you want to use it. If itĄ¯s a new show for you, you may decide to leave it until quite late to take advantage of d...
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2008-7-10
What are you going to exhibit?
As part of setting your exhibition objectives and writing your exhibition marketing plan, you need to decide what products and/or services you want/need to exhibit. Avoid displaying every product you have to offer. Your message will become confused and so too will the visitors. Keep in your mind that you have 3 - 5 seconds to grab attention. During t...
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2008-7-10
Read the exhibitor manual
Reading the exhibitor manual seems a logical and common sense thing to do - and yet so many exhibitors fail to do it. Why read it?The exhibitor manual is full of all the information you need to know about participating at your chosen show. It contains all the rules and regulations, checklists, order forms for show services, marketing forms for free p...
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2008-7-10
Create an exhibition marketing budget
Having an exhibition marketing budget focuses you to the actual cost of exhibiting and provides the basis for measuring and establishing your return on investment. Make sure you don't leave anything out and be aware that your budget can vary from show to show as your requirements change. If you haven't set an exhibition marketing budget before, use t...
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2008-7-10
Writing an exhibition plan
Planning is a necessary part of success. Careful and meticulous planning of your exhibition is no exception. ItĄ¯s easy to underestimate how long it takes to properly plan for an exhibition and therefore you should be starting 4 ¨C 6 months ahead of the show. For some companies with larger exhibition stands and a more complicated exhibiting schedule, planning ...
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2008-7-10
Setting exhibition goals and objectives
When you are deciding to exhibit you need to be certain that the exhibition you have chosen fits into your overall sales and marketing strategy.
Before you book your exhibition stand space, ask yourself the following questions:• Why am I exhibiting at this show?• What products/services will I be exhibiting?• What do ...
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