How to choose the right type of exhibition display for your needs

LDS. 2008-7-10

When you choose your exhibition stand space you probably have an idea of the type of stand you want to place within the floor space. Quite often the choice is based on what you know you can get hold of rather than what best utilises the space, shows the product to its best or fulfils your overall exhibiting objectives.

Think about the following when choosing your exhibition display stand:

• How much space does it take up? Is there room for stand staff and product?
• Is it a graphics system? This is great for creating impact but if you have products to show you need to think about how the stand design system will work
• Who will put the display stand up and take it down? Are you planning on doing this yourself or using the services of a specialist exhibition stand contractor?
• How many parts and pieces does the display stand require? Fewer parts can mean quicker and easier installation and dismantling.
• Do you need a display stand that can carry products, literature, special lighting or demonstration areas?
• Where on the exhibition stand will you be able to collate your leads?
• Will the display stand allow for any storage requirements?
• What areas of the display stand can you place graphics?
• Do you require audio visual equipment, telephone lines or internet connections?
• Do you require waste and water facilities?
• Do you require product showcase areas?
• Do you require hospitality on the stand?
• How many exhibitions do you intend to use the display stand for? Does the display stand need to go abroad?
• Do you need the exhibition stand to expand or decrease for future shows?
• Can you hire the display stand rather than buying it?

Your answers to these questions should help you decide the type of display stand you need and whether it needs to be a portable display stand or graphics display stand that you can manage yourself, a modular exhibition stand or a custom exhibition stand designed, installed and managed by a specialist exhibition stand contractor?